Archives for email newsletters

Auto-Responders: The Secret Email Weapon Your Business Isn’t Using

If you’re like most NZ businesses, you’re too busy focusing on your next customer to worry about the one that’s already purchased from you.

You also know that it’s easier to sell to your existing customer, but the simple fact is that it’s new customers that take all your time.

And that’s were auto-responders come in. But hold on a second…

What in the heck are auto-responders?

Email AutoresponderAuto-responders are emails sent to your customers automatically, when triggered by certain events (eg, a period of time passing or a specific date).

3 ways to use email auto-responders for your existing customers

  1. Automatically send your clients a voucher on their birthday
  2. Deliver a series of emails leading up to a special event (or product launch)
  3. Share useful info via email over a period of time (instead of giving it all away in one hit)

But it doesn’t stop there, because the possibilities are endless – and the best part is thatĀ sending automated emails is a piece of cake.

Could your business benefit from auto-responders?

If so, call me (Dan) on 07 575 8799 and I can tell you what’s involved in making it happen (or I can just make it happen for you)

Email Marketing for Restaurants: How Business Card Draws Can Encourage Repeat Business

I’m sick of never hearing from restaurants.

Business Card Draw Email MarketingI often drop my business card into their draw, but 9 times out of 10 I’ll never hear from them again. Ever.

Why do restaurants focus on attracting new customers, when they already have paying customers who know, like and trust them?

How to turn a boring old business card draw into a repeat sales machine

  1. Collect business cards (offer an incentive eg, a bar tab or a free meal)
  2. Store the details from each business card (most important are name and email address)
  3. And now for the critical part – announce the winner via email newsletter (tellingĀ everyone who entered who the winner is)

And when you congratulate your winner, make sure you tell those who didn’t win exactly why they should return to your establishment.

  • Tell them you have a band playing this weekend
  • Invite them to try your new special dish
  • Ask them to join you for happy hour
  • Suggest they come along to an exclusive wine tasting

If just one or two people take up your offer then the free meal giveaway has likely paid for itself.

SimpleMail Email Marketing located at SimpleMail Limited,Studio64 , 64 Devonport Road , Tauranga 3110 . Reviewed by 52 customers rated: 1 / 5