In April 2009 Simplemail was launched, and today the business turns 5 years old (!)
So what’s changed over 5 years?
- Technology - a huge proportion of people now read email on mobiles and tablets (can you believe the iPad is only 4 years old!?)
- Social media – email is now part of an ever increasing digital marketing mix (and email needs to work together with these other efforts)
- Content – more than ever it’s about helping people and adding value through sharing information (rather than simply trying to make a quick sale)
The future of simplemail
Given the changes above, you’ll notice Simplemail will begin working more closely with our partner company, Likeable Social Marketing - especially as Ryan Kilfoil has recently stepped down from his Directorship at Simplemail to pursue his interests at Business Edge, Rhema Media and the 4good Charitable Trust (he’s a busy boy!)
The future for Simplemail is exciting, and the recent content marketing conference I attended in Auckland reminded me of the fact that email is still key to any online marketing strategy.
Your in email, Dan.
ps – Happy birthday to us!
What’s the first thing you do when you check your inbox?
The first thing I do is delete the generic, boring emails that clutter my inbox each day.
Why? Because like you, I have limited time, so I’m trying to focus on the emails that either require my attention or add value to my life in some way.
I’m tired of receiving emails…
- With a boring subject line like ‘July Newsletter‘ (Yawn).
- This subject line makes it sound like your boss said “Hey Sue, it’s been a month. It’s time for you to write another boring newsletter that no-one even reads”
- With long paragraphs that are hard for me to scan or read quickly
- Get to the point – your recipients don’t have all day
- If you absolutely must provide lot’s of info, it’s better to do this on your website and then link to it from your email newsletter
- With information that isn’t relevant or interesting to me
- It goes without saying that the content of your newsletter needs to be useful, interesting, educational, entertaining or inspiring. If it’s none of these, then what is it? That’s right – boring.
So what does your email newsletter look like?
If you’re emailing me, could you please…
- Tell me what your email is about in your subject line
- Your subject line helps your recipient decide if the email is relevant to them or not
- Think about your subject line like a magazine cover, magazine editors know that having an overview of many articles on the cover will increase the chance of their magazine being opened. Same goes for email.
- Use my name
- Using your recipients name at the start of your email newsletter is great
- But don’t use it so many times that you sound like a creepy stalker
- Keep it short and relevant
- Write for scanners (people who skip over text to save time)
- Tell me why I should care, and tell me what you’d like me to do next!
Good luck out there
The good news for you is that there are lots of NZ businesses sending boring email newsletters, so it’s easy to stand out.
ps: don’t be boring! – Dan
- From the 1st of July 2013 our ‘Pay-as-you-go‘ pricing option will be discontinued
- This change will impact just a handful of our customers, in particular, those who starting using us back in 2009/2010 and haven’t yet transitioned to our Monthly Pricing
You’ll know if you’re still on our Pay-as-you-go pricing if you still have to enter your credit card details each time you send an email campaign.
What do you need to do?
Good news, you don’t need to do anything.
- If you’re still on the old pay as you go pricing then you’ll transition to Monthly Pricing when you send your first email campaign (after the 1st of July). At this point, you’ll be asked to enter your credit card details for the monthly amount.
If you’re already on our Monthly Pricing, you’ll know that it’s based on the number of subscribers that you have in SimpleMail.
About Monthly Pricing
- You can send up to 5 email campaigns per month
- You can setup auto-responders and use these at no extra charge
- There are still no contracts and you can cancel at anytime
Thanks for your support and we look forward to continuing to work with you.
If you have any questions about the transition, please contact us.